The 2008 Chicago Auto Show introduced the new face of the hottest and best-selling crossover, the 2009 Ford Edge Sport edition! Aha, it’s indeed a sporty Edge with ultramodern factory modifications. According to Ford.com, the Sport model together with the SE, SEL and Limited models in the lineup, makes the Ford Edge the first vehicle in its class to offer a custom-made model.
“The new Ford Edge Sport is designed to instantly appeal to crossover customers who want a sportier custom look and feel. This specialty design reflects the growing popularity of personalization and more customers’ interest in industry shows like the annual Hot Import Nights around the country and the Specialty Equipment Market Association Show in Las Vegas,” says John Felice, general manager of the Ford Division.
“While custom-made to appeal to customers, Edge Sport is smart business,” says Mark Fields, president of The Americas. “The aftermarket industry has grown to a $40 billion annual business, and crossovers are the fastest-growing vehicle segment in the U.S. We want customers who crave something special to know that Ford can customize their Edge - right at the factory.”